Do you know what your keystone to success is?
Think about this a moment and write down the first thing that comes to mind.
The reason why I’m asking you this is because I want you to simplify the way you look at your business.
In the last year, I’ve tried many new things to promote and market my business.
Some of those attempts have been successful, and others have been withering, demoralizing defeats.
Yet, I continue to press on because I know that one thing reigns supreme.
Persistence.
My favorite quote on persistence comes from the late Calvin Coolidge, 30th President of theUnited States.
“Nothing in the world can take the place of Persistence.
Talent will not; nothing is more common than unsuccessful men with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and Determination alone are omnipotent.
The slogan “Press On” has solved and will always solve the problems of the human race.”
As valuable as persistence is, it is most valuable when we apply persistence to the most important things in business.
When we’re persistent on things that keep us busy being busy, that persistence mires in quicksand that robs us of our potential.
We need to use the valuable tool of persistence in activities that generate the best results for us.
When we are persistent in unproductive activities, we go from being productive to pigheaded.
When I think of focusing persistence on productive activities, I narrow my focus to down to just one activity.
What is the one thing that I can focus on?
By focusing on just one activity, my life becomes magnitudes of order simpler than if I have to think about more than one activity.
Another way to look at this is how hard is it to juggle one ball?
Pretty simple.
What are the chances I’m going to drop the ball when I’m only juggling one ball?
When I add one more ball into the mix, it complicates the juggling equation.
With each additional ball that I add into my juggling repertoire, the level of complexity magnifies significantly.
The thought of narrowing my focus down to one activity requires that I be bold.
When I choose one thing, I have to be decisive.
I have to commit.
When I say yes to just one activity, I’m saying no to everything else.
It takes courage to have a solitary focus.
This reminds of the keystone to the arch.
The keystone is a wedge-shaped stone that is at the top of an arch.
The keystone supports every other stone in an arch and holds the arch in place.
Now let’s parlay that keystone concept into business.
Our best customers hire us for one primary reason.
What is that reason?
If you don’t know the answer, take the time and ask your customers what they come to you for?
Most likely, you will be surprised at the responses you hear.
Most likely, your best customers buy from you for reasons you never realized were so important.
Now that you know why your best customers value you so much, its time to use that knowledge for your advantage.
Would you like to have customers that are just like your best customers?
To attract more people like your best customers, share how you help your best customers get when your best customers value most.
Let me give you an example.
Let’s say that you sell dog food.
You learn from your best customers that they buy your dog food because they know their dogs will be healthy from your dog food.
You’re no longer selling slop that dogs eat.
You are selling a healthy dog.
Other people that want healthy dogs will buy from you because your dog food helps them have healthy dogs.
Health is the most important thing for these dog owners.
Everything in your business should now focus on improving a dog’s health.
Improving a dog’s health is the keystone of your business.
If you lose focus on improving a dog’s health, then your business will suffer.
Think about how much more successful you will be now that you know exactly why your best customers buy from you.
Focus on the keystone of success, and you will find more success in your business.
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