by Damon Yudichak | Jan 14, 2020 | Customer
Nothing happens in a business until something sells something. Just think about how many resources of a company are devoted to customer acquisition. The US Small Business Administration recommends that businesses spend 7-8% of gross revenue on sales. I’ve started...
by Damon Yudichak | Jan 13, 2020 | Leadership
Who doesn’t love a great big idea? We all love to fall in love with a big idea that will transform our life. Often we follow the credo, “Follow Your Dreams!” It’s fun to dream. It’s fun to fantasize about what life will be like when a worthy goal is accomplished. Just...
by Damon Yudichak | Jan 12, 2020 | Leadership
Here’s what Mike Tyson, the prolific boxing champion, said about planning. “Everyone has a plan until they get punched in the mouth.” What are you going to do when life punches you in the mouth? If Mike Tyson hit me in the mouth, I’m sure it would be lights out for...
by Damon Yudichak | Jan 11, 2020 | Customer
In the beginning, we get into business to make money. We begin with self-interest. Self-interest serves until it doesn’t. Service to others serves others until it doesn’t. When service to others overextends us and we give too much of ourselves… Then we deplete...
by Damon Yudichak | Jan 10, 2020 | Leadership
I absolutely love the story of the little engine that could. I still remember the cover of the book that my mother ready for me so many evenings at bedtime as I wanted to stay up one more moment. On the cover of the book was a blue train engine. The story starts with...
by Damon Yudichak | Jan 9, 2020 | Leadership
There I was standing on the stage with a microphone in my hand. Behind me was a brick wall. I had rehearsed my set and I was primed and ready to go and make some people laugh. I already prepped myself that they were going to either be laughing at me or laughing with...
by Damon Yudichak | Jan 8, 2020 | Operations
My Favorite Way to Simplify A Business Have you ever felt like your world was collapsing around you? Have you ever felt like no matter what you do, you can’t make any progress? Have you ever felt like your brain was just on the verge of melting and dripping out of...
by Damon Yudichak | Jan 7, 2020 | Money
I was pulling into the parking lot of my local coffee shop this morning. After parking, I stepped out of my car and noticed that there was more too much room between my car and the parking spot line. I walked over to the other side of my car to see if I had crossed...
by Damon Yudichak | Jan 6, 2020 | Leadership
There’s an old saying out there that excuses are like armpits, everyone has them, and they all stink. Excuses are the loser’s way of not taking responsibility for their actions. This reminds me of a story told by Aesop about The Fox & The Grapes A Fox one day...
by Damon Yudichak | Jan 5, 2020 | Customer
Do you ever feel like your marketing is a giant vacuum cleaner sucking money out of your bank account? What if instead of depleting money from your bank account, your marketing caused money to overflow your bank account? How amazing would that be? I’ve talked with...
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